Nigerian singer and music executive D'Prince has raised concerns over the rising wave of cyberbullying in the entertainment industry, warning that some individuals and platforms are now turning online attacks into a money-making venture.
The Jonzing World Entertainment boss, whose real name is Charles Enebeli, shared his thoughts in a series of posts on X, formerly known as Twitter, where he described the trend as both dangerous and harmful.
According to him, certain podcasts and media platforms now thrive on controversy, paid narratives and coordinated online attacks aimed at public figures and entertainers.
“Cyberbullying has increasingly become a dangerous business model in Nigeria, to the extent that some podcasts and media platforms are now created primarily to monetise paid narratives, controversy, and targeted online attacks,” he wrote.
D’Prince said the situation is especially troubling because many artists are already under pressure trying to maintain their careers and personal lives, adding that online harassment only makes things worse.
“No amount of internet clout is worth an artist’s mental health, dignity, or emotional well-being,” he added.
The music executive also criticised what he described as deliberate online attacks fueled by propaganda, engagement chasing and paid agendas, noting that the issue is no longer limited to the entertainment space alone.
He called for greater responsibility, professionalism and ethical conduct in journalism and digital media, while cautioning against toxic behaviour on social media.
D’Prince further urged Nigerians online to understand the difference between harmless banter and outright bullying, stressing that freedom of expression should not come at the expense of another person’s mental health or dignity.
“Let us choose empathy over cruelty, because every single person is fighting battles the world may never see,” he said.
Elijah Adeyemi
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