The Enugu State Structures for Signage and Advertisement Agency (ENSSAA) has announced a mandatory ₦150 million advertising permit for all political parties and candidates participating in the 2026 and 2027 local, state, and federal elections.
The General Manager of the agency, Francis Aninwike, revealed the directive during a management meeting on Monday at ENSSAA’s headquarters in the New State Secretariat Complex, GRA, Enugu.
Speaking on the theme, “Outdoor Promotion and Visual Campaign Guidelines for 2026 and 2027 General Elections,” Aninwike explained that the permit aligns with ENSSAA’s statutory mandate to regulate outdoor advertising, promote environmental aesthetics, and ensure orderly and lawful campaign activities across the state’s 17 local government areas.
He said the ₦150 million permit allows parties and candidates to deploy campaign materials and visual promotions, including rallies, banners, branded vehicles, T-shirts, caps, handbills, buntings, and street campaigns in both urban and rural areas.
“Every political party and candidate must obtain a campaign permit from ENSSAA before deploying any form of visual campaign or outdoor promotional materials. The statutory fee for the permit is ₦150 million, payable to the Enugu State Government account,” Aninwike stated.
The agency emphasized that the permit is intended to prevent visual pollution, ensure a level playing field, maintain professional outdoor advertising standards, and protect public infrastructure.
Aninwike warned that parties or candidates who fail to comply would have their campaign materials removed and could face legal sanctions.
ELIJAH ADEYEMI
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