Nigerian music executive and producer Don Jazzy, whose real name is Michael Collins Ajereh, has responded to allegations of favouritism within his record label, Mavin Records.
Speaking on the Crea8torium podcast, Don Jazzy dismissed claims that the label prioritises certain artists over others, describing such assumptions as inaccurate and unrealistic.
He explained that it would not make business sense for a record label to invest heavily in artists only to neglect their promotion.
“We do see lots of comments that we do not prioritise some artists. But that isn’t true. It’s like I would just carry my money and just throw it away, just lock it inside somewhere. We obviously invest in people to make us and themselves money. So, the idea that we would have artists and not want to prioritise them is not real,” he said.
He further noted that the frequency of music releases by some artists is often misunderstood by the public, stressing that release schedules are usually influenced by the artists themselves.
“If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision,” he stated.
Don Jazzy also revealed that in some cases, delays in releasing music are linked to artists dealing with self-doubt and “imposter syndrome,” a psychological pattern where individuals question their achievements and abilities despite evident success.
“If the artist has 1 million songs and they want to release them, we can release them. Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things,” he explained.
He reiterated that there is no preferential treatment within the label, adding that all artists are given equal opportunity and support to succeed.
“There is no such thing as prioritising one artist over another,” he added.
Elijah Adeyemi
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