Mavin Records disc jockey, Nonso Temisan Ajufo, popularly known as DJ Big N, has advised Nigerian artistes to take more strategic steps to improve their chances of winning at the Grammy Awards.
Reacting to the outcome of the 68th Annual Grammy Awards, where Nigerian stars Davido, Burna Boy, Ayra Starr, Omah Lay and Wizkid lost the Best African Music Performance award to South African singer Tyla, DJ Big N said stronger involvement in the American music ecosystem is key.
In a post shared on his X handle on Monday, the DJ attributed the disappointing result for Nigerian artistes to their limited participation in major music seminars, industry events and Grammy-related activities in the United States.
According to him, Nigerian artistes should emulate globally celebrated African musicians such as Beninese music icon Angélique Kidjo, who has won multiple Grammys, by staying actively involved in the Grammy process beyond award nights.
“It stings deeply that so many talented Nigerians were nominated but didn’t bring the Grammy home this time. But here’s the truth, legends like Angélique Kidjo and Youssou N’Dour have shown us the power of being involved beyond just the award night,” he wrote.
DJ Big N noted that Kidjo’s consistent presence at industry seminars and events has helped solidify her influence within the global music space.
“She is at those seminars, those events, making her presence felt. If we want to change the game, we’ve got to do the same,” he said.
He further urged Nigerian artistes to seek membership of the Recording Academy’s voting body and actively engage in the Grammy decision-making process throughout the year.
“Let’s step up, join the Recording Academy voting body and be part of the process all year long. That’s how we truly make our mark. Better luck next year, but let’s also be there to shape it,” DJ Big N added.
Elijah Adeyemi
